Services presentation · 2026

Walk the site before it's built.

The whole complex — true orientation, real light, live availability — in your sales team's hands. Opens in a browser. No install.

Unreal Engine 5Hosted via StreampixelWebsite development
50buildings shipped
12countries
<100msstream latency
02
Context

Buyers have to imagine it.
And imagination doesn't sell.

The project is at shell-construction stage. Your sales rep has a brochure, a handful of renders, and a spreadsheet. The buyer stares at floor plans they can't quite read, guessing at orientation, view, space. The decision — the biggest purchase of their life — gets postponed. You keep financing construction.

Static renders show only the chosen frame.
The buyer can't check their own apartment, their own floor, their own view.
Orientation stays a word.
"South-east" means nothing until you see the afternoon sun in that room.
Availability tables go stale instantly.
A sold unit still shows as available. The rep explains it away. Trust cracks.
The sales team repeats itself.
Hours a week go into explaining things that could be shown in seconds.

It isn't interest in the project that's missing. It's the buyer's confidence to decide — and that's earned by showing, not explaining.

Today

A brochure, a handful of renders, an Excel sheet — and a sales rep filling in the rest with words.

With the configurator

One tool. The exact apartment, the exact orientation, the exact light — and it updates itself.

03
The solution

The whole complex, in real time,
in your sales rep's hands.

We build a photorealistic, interactive model of the site in Unreal Engine 5. We connect it to your real data — units, prices, status. It's a working tool for the sales team, behind secured access. At your discretion, we open the same configurator to clients too.

01
Complex
The site in its real setting and terrain — neighboring buildings included.
02
Building
Choice of building and floor. Filters by size, budget, rooms, orientation, status.
03
Apartment
True orientation, floor area, price, and live availability.
04
Interior
A first-person walkthrough of the fully finished apartment.

The result isn't a presentation. It's a sales tool: the rep opens it in a meeting or online, walks the client through the complex, answers every question on the spot.

Complex overview — for-sale, upcoming, and sold units, with a description for every building.

04
Capabilities

What's built in

Photorealistic model
Unreal Engine 5 — real materials, lighting, vegetation, and neighboring development.
True orientation
Every apartment is oriented exactly as it is in reality. You see it, instead of reading it.
Light by the hour
The day rotates through — morning light, afternoon light, shadows calibrated to the site's coordinates.
Filters by parameter
Size, budget, bedrooms, bathrooms, orientation, availability — the result lights up on the building.
Interior walkthrough
The rep steps inside and moves freely through a finished, furnished space.
Location as an argument
Parking, EV chargers, cafés, green space — the location, made visible.
Live data
Prices and statuses read straight from your spreadsheet, refreshed every 30 seconds.
Secure access
The tool is for the sales team. A public link for clients goes live only if you choose it to.
Works everywhere
Laptop, tablet, or phone — the same complex, the same detail, every time.

Everything here is already built and running on a delivered project. Scope is negotiated per site — take all of it, or start with less.

05
Technology & hosting

The heavy lifting happens in the cloud.
The sales rep just gets the picture.

The model isn't downloaded or installed. It runs on a server with a professional GPU and streams to the browser as video, like a film. Every click, tap, and drag travels back in real time.

Server
Unreal Engine 5
The site's model · Professional graphics
video stream
movement, selection, filters
Sales rep
Browser
Phone, tablet, laptop · No install
Hosting partner
Streampixel

The configurator's hosting runs through Streampixel — a platform built specifically for Pixel Streaming of Unreal Engine applications. We don't run our own server farm, and we don't experiment on your project. We deploy on infrastructure built exactly for this.

Hardware
Enterprise NVIDIA RTX 6000 Ada GPUs
Location
Servers in Europe — low latency for Bulgaria
Access
Link or embedded on your site, with access control

Once built, the model is also a source for everything else: renders for brochures and billboards, video tours for social media, footage for ads.

06
Interior walkthroughs

The sales rep steps inside.
The apartment is finished.

From the chosen apartment, the rep steps straight into an interior walkthrough — furnished, lit, finished, free to move through, room to room. The client sees their home, not a drawing of it.

Interior walkthroughs — real furnished apartments by type.

Furnishing

Materials, furniture, and lighting per the project — exactly as the apartment will be handed over.

Movement

Free first-person walkthrough, with no pre-recorded path and no video files.

Light

The same orientation and the same daylight the client already saw from outside.

07
New

Now we build the website too.

The configurator works for the sales team. The website works for everyone else — the people who saw the billboard, the ad, or the listing, and came looking. We build both, so the ad, the site, and the sale line up.

Individual design — matched to the project's positioning and price class, not a template.
Apartment catalog — same data as the configurator: size, orientation, availability.
The configurator embeds directly in the site, if you choose to make it public.
Sales-linked inquiry forms — requests go straight to your team, not a shared inbox.
Multilingual, SEO, and GDPR — by default, not bolted on afterward.
Hosting, maintenance, and security — the site stays our responsibility after launch too.
Configurator

A closed tool for the sales team. Shows, convinces, closes the deal.

Website

The project's public face. Attracts, informs, hands the lead to the sales rep.

And beyond project sites

We build corporate websites for construction and development companies. We take over maintenance, security monitoring, and backups for existing sites. And we build the software underneath it all — ERP and CRM systems for managing projects and sales.

08
Integration

The site, the configurator, and Arcon read the same data.

One inquiry, one unit, one source of truth — nobody sells the same unit twice, and nobody re-types data by hand.

Site

The public configurator shows live availability and collects inquiries.

Arcon · Sales

The inquiry becomes a lead — tied to that specific unit, and to a rep.

Configurator

The full sales-meeting version reads the same data. A reservation reflects instantly, everywhere.

See what Arcon does
09
Delivered project

Hisar Residence

A configurator for an entire residential district. Several complexes in one model, filtered by size, budget, rooms, and orientation. Interior walkthroughs. An amenities-and-surroundings layer. Sun calibrated to Hisarya's coordinates.

Several complexes
in one model
30 sec
price & status refresh
07 / 2026
project handover

Filters by size, budget, bedrooms, bathrooms, orientation, and availability — marked directly on the building.

Amenities and surroundings — parking, EV chargers, cafés, and green space.

10
Process

From architectural project
to a working tool.

We work on a clear timeline with a single point of contact. You don't need an in-house 3D team. You don't need to understand the technology.

01
Source materials
We receive the architectural project, the apartment spreadsheet, material specs. We scope it — number of buildings, interiors, surroundings.
02
3D build
We model the buildings, terrain, and neighboring development — materials, lighting, all of it. Then we calibrate the sun and every orientation to the site's real coordinates.
03
Data & logic
We connect every apartment to your spreadsheet — size, orientation, price, status. We build the filters, panels, and transitions into the interiors.
04
Review & revisions
We show a working version and walk through it with the sales team. Then we correct visuals and data before launch.
05
Launch & maintenance
Published via Streampixel, with a short training session for the sales team and ongoing maintenance after that. Price and availability changes, you make yourself.

The timeline is set by scope — number of buildings, apartments, interior walkthroughs. It's fixed in the contract at signing.

Next step

Send us your project.
We'll show you how it'll look.

Pricing depends on the number of buildings and apartments, the interior walkthroughs, and the detail in the surroundings. Or start with a 20-minute demo on a delivered project.

Configure your quoteContact us